Hi, I am Oleksandr – Marketing Operations & CRM Systems Architect

― Summary

Over 12+ years I’ve built and optimized CRM stacks for marketplaces, fintech, healthtech, and edtech at 65M+ user scale, using marketing technology (SFMC, Braze, SQL, APIs, AI) with clear revenue impact.

Headline impact:

• +20% Open Rate and +49% CTR uplift on core Uber Eats lifecycle CRM

• Co-authored Merchant Education CRM strategy with €25M FY26 impact forecast

• Increased SFMC merchant email deliverability from ~84% to 95%+ worldwide

• >80× ROI WhatsApp vs email, elevating WhatsApp CRM to a global 2026 priority

― Languages

●●●●●● English (Fluent)
●●●●●● Ukrainian (Native)
●●●●●● Russian (Expert)
●●●●●● Dutch (Basic)

― Soft Skills

Leadership & Collaboration: Stakeholder management, Cross-functional leadership, Mentoring & knowledge sharing, Radical candor.
Decision-Making & Ownership: Business acumen, “Owner” mindset & bias for action, Crisis management.
Thinking & Resilience: Systems thinking, Complexity reduction, Resilience.

― Hard Skills

Architecture: Revenue Operations (RevOps), MarTech & CRM systems design, Lifecycle strategy, Omnichannel orchestration.
Tech stack: Salesforce Marketing Cloud (SFMC), Braze, Customer.io , Klaviyo, Iterable, HubSpot, SQL & data warehousing, APIs & webhooks (incl. n8n, Corezoid), AMPscript, Liquid, JavaScript
Data & AI: Experimentation design (A/B) & impact analysis (Amplitude, Mixpanel, Segment), Applied AI & LLMs for personalisation & routing, Data visualization (Tableau, Looker), Email infrastructure & global deliverability.

― Personal Interests

Tech for Good: Created humanitarian telemedicine & ed-tech solutions for Ukraine.
Culture & Philosophy: Behavioral Economics, Sci-Fi & Cyberpunk aesthetics, Interactive Storytelling.
Lifestyle: Hiking & Nature, Music, Cycling.

Most Recent Experience

Senior RevOps Strategist (2025)
Senior MarTech Solutions Manager (2024)

Uber · Netherlands · Full-time
Apr 2024 – Jan 2025 · 1 yr 10 mos

Performance boost
By transforming the merchant lifecycle architecture and focusing on unit economics, we achieved measurable business impact:

• €25M Revenue Strategy: Co-authored the Merchant Education strategy with a €25M incremental forecast for FY26;

• Lifecycle Uplift: Achieved a +49% CTR and +20% Open Rate increase on core automations within 12 months;

• Deliverability Fix: Fixed a global SFMC defect, raising merchant inbox placement from ~84% to 95%+ worldwide;

• WhatsApp Innovation: Pioneered the channel beta, demonstrating >80× ROI vs. email.

Strategic Architecture: I championed the migration from Salesforce to Uber’s proprietary stack (Flow) to unblock true omnichannel orchestration. To prove value, I architected the first EMEA merchant CRM dashboard (SQL/Tableau), establishing a "Single Source of Truth" that shifted the organization's focus from vanity metrics (volume) to genuine P&L impact (retention & revenue).

Cross-Functional Leadership: Acting as the bridge between Ops, Product, and Strategy, I designed the GTM playbook to scale operations across 7 new expansion countries. My focus remained on "IC Builder" principles—prioritizing rigorous experimentation, data integrity, and automation over manual coordination.

Based in Amsterdam (EMEA HQ), I led the Merchant MarTech & RevOps strategy for Uber Eats, supporting ~250k restaurants across 17 markets. My role evolved from rebuilding the technical CRM stack to engineering high-impact P&L initiatives within Central Operations. I focused on bridging the gap between marketing capabilities and direct revenue, turning fragmented communications into scalable, automated systems.

― Education

― Professional Experience

Dnipro University of Technology

Master of Science: Business Economics

Sep 2007 – Aug 2012

Courses: Harvard University

Computer Science (X, P, AI, T, B)

Jul 2020 - Feb 2022

Senior CRM Marketer

StuDocu – Netherlands – Hybrid

Jul 2022 – July 2023 · 1 yr

Head of Marketing Technology

DOC.UA – Ukraine – Remote

Aug 2021 – Sep 2023 · 2 yr 2 mos

Chief Marketing Officer

APTEKA24 – Ukraine – In-office

Dec 2019 - Mar 2022 · 2 yrs 4 mos

Marketing Technology Expert

Citrus – Ukraine – Remote

Feb 2019 - Apr 2020 · 1 yr 3 mos

Chief Marketing Officer

Ning – Ukraine – Remote

Jul 2017 - Dec 2018 · 1 yr 6 mos

Head of CRM

ALLO – Ukraine – In-office

Jun 2016 - Jul 2017 · 1 yr 1 mos

Head of Lifecycle Marketing

PrivatBank – Ukraine – In-office

Sep 2013 - Jun 2016 · 2 yrs 10 mos

Senior Copywriter

PrivatBank – Ukraine – In-office

Jun 2012 - Sep 2013 · 1 yr 4 mos

Freelance Copywriter

Multiple contracts – Remote

Jul 2007 - Jun 2012 · 5 yrs

Career Overview

Foundational years: My career in marketing technology began over fifteen years ago as a freelance copywriter. This foundational experience shaped my understanding of the power of words and the importance of precise communication in marketing. My journey from crafting compelling content to mastering customer relationship management (CRM) strategies allowed me to discover my passion for combining analytics with creativity to optimize customer journeys and drive business growth.

Evolving Roles & Expertise: Over the years, my roles have evolved significantly. After spearheading the largest CRM team in Ukraine at PrivatBank and driving remarkable revenue growth, I sought new challenges. This led me to integrate complex CRM systems at ALLO, refine marketing strategies as a CMO at Ning, co-found apteka24.ua, and elevate MarTech solutions at DOC.UA. Each position honed my skills in leadership, strategic planning, and marketing automation architecture, reinforcing my expertise in not only leading teams but also in delivering hands-on solutions that propelled companies to the forefront of their markets.

Future Focus: Embarking on a new chapter after a reflective pause, I stand revitalized and fully prepared to dive into a meaningful, long-term role. My recent experience in the Netherlands, navigating through unprecedented personal and global challenges, has not only honed my skills but also strengthened my resilience and adaptability. Now, with a renewed focus and a wealth of experience, I seek to join a visionary organization where I can contribute significantly over the next decade. My goal is to find a role that aligns with my passion for hands-on work, leveraging my deep expertise in analytics, programming, and AI to drive growth and innovation. This next stage in my career is not just about professional advancement; it’s about finding a harmonious balance, where I can apply my skills in a supportive, dynamic environment while cherishing life with my family. As I stand at this juncture, ready and eager, I bring not just my technical skills, but a spirit of resilience, adaptability, and a deep-rooted commitment to delivering lasting value and efficiencies.

― Martine Peeters, STUDOCU, 2023

Oleksandr is a real CRM wizard, who probably has ALL the available knowledge within this domain. He keeps surprising me with the creative ideas and solutions he comes up with. In the rare case of him not knowing something by heart, he dives into the literature and immediately gets what should be done. It's a true inspiration to work with someone who is such a specialist and so passionate about his profession.

As an SEO team lead, I worked with Oleks on the apteka24.ua project. Together we solved the difficult task of recovering the website from a Google YMYL penalty and achieved an increase in project traffic by more than 100%. I can say that Oleksander is an excellent manager. He works for results, always ready to test any ideas of product development and supplement these tests with his ideas and thoughts, which are based on a vast amount of experience and knowledge in marketing. Oleks is an excellent CMO, able to organise the work of a team of marketing experts to achieve any goals and objectives.

― Maksim Misichenko, Promodo, 2022

What they say:

Key Highlights

• Over a decade of MarTech expertise with a strong foundation in copywriting and CRM.

• Dynamic leadership and mentorship across various marketing roles.

• Resilience and adaptability in the face of significant personal and global challenges.

• A deep-seated preference for hands-on roles that bring joy and fulfillment.

• A current focus on securing a long-term, stable role in a visionary organization.

• Proficiency in leveraging analytics and programming for operational excellence.

Detailed career milestones in the CV offer an in-depth view of my contributions →